Deep AI fluency training for B2B marketing and sales teams. Turns scattered, surface-level usage into shared standards, automated workflows, and higher quality output across the team.
Book a Free AI Audit Call →If any of these feel uncomfortably familiar, keep reading.
You see some people on the team use AI every day. Others barely use it at all. Quality and volume vary person to person.
You look at the output of your team and it doesn't reflect what AI actually makes possible. The work is the same. It's just slightly faster.
You know teams at similar companies, with the same headcount, are doing more. You can feel the difference. You just haven't been able to name why it exists.
If you said yes to any of the above, the following was built for you.
Both end in the same place — same team, same output, while competitors pull ahead.
The team is left to figure it out alone. Each person develops their own individual habits with whatever tool they happened to pick up. Usage stays shallow and invisible to leadership.
A one-off workshop covering basic prompting. Not built for marketing or sales teams specifically. People leave with a few tricks but no shared system, no integrations, no workflows.
Same team, same output, while competitors pull ahead.
Instead of using AI to assist basic tasks, embed it into how your team operates.
Brand voice, ICP, messaging — loaded permanently into tools so every output starts from the same baseline.
Repeatable tasks built once, run by anyone, consistent output every time.
AI connected to the actual systems the team uses — Notion, CRM, Slack — not stuck in a chat window.
A team that knows which model to select for different task types — not defaulting to one model for everything.
A team that uses few-shot prompting — knows why AI sounds like AI and breaks the pattern.
A team that uses quality loops — multi-agent critique and iteration to lift output beyond the first draft.
Same team. Same salaries. Same hours. The team simply learned to use AI in a way that changes what each person can do in a day.
Designed around how marketing and sales teams actually learn — short theory, long practice, real assignments.
Lower per-seat cost as the cohort grows. Minimum 5 participants.
* Minimum 5 participants.
The order is intentional. Each phase builds on the last.
Foundational prompting that makes everything else work.
→On-brand visuals and social video at speed.
→The most operational leverage — workflows that compound over time.
→Real internal tools and genuine competitive advantage.
Eight sessions, each anchored to a specific stack and a specific outcome.
From leaders who ran the programme with their marketing and product teams.
What you're paying for is someone who's already done the thing. You hit a problem, he's seen a version of it, and you're past it in 5 minutes instead of an afternoon of searching for answers. He's also good on the bits that aren't covered anywhere. When to test, when to ship, where the guardrails should sit.
He crafted an excellent 8 week program across multiple tools with takeaway assignments and was constantly available over Slack for follow ups. The team has universally benefitted from the training, and most impressively, Oren was able to deliver a course that benefitted both the newbies all the way through to those who use agents in their daily workflow. I'd thoroughly recommend him to any business wanting to become a frontrunner in AI usage.
Everything teams ask before booking the audit call.
It's not built for operations, finance, or data analysts. The use cases are scoped to what sales and marketing teams actually need: qualified prospects, leads, traffic, brand growth. The programme is also customised based on the team's current AI capability level, assessed upfront.
For the most part, marketing and sales teams share the same core goals and needs: qualified prospects, leads, traffic, and brand growth. Because of this, the work that AI touches in this area is largely the same across companies. The assessment call allows us to understand more specifically what's needed for your team. If the team is already highly capable with AI, the programme may not be necessary at all. Any customisation comes after understanding where they actually are.
It depends on your team's level. For less technical teams, the focus stays on accessible tools like Lindy, ElevenLabs, and NotebookLM. For more advanced teams, the programme goes deeper into the Claude ecosystem and can cover Claude Code (CLI and desktop), Cursor, and Codex. A comparison of ChatGPT, Claude, and Gemini is also included to give teams a clear picture of what they're working with and why.
It depends on the stack. This can be determined on the assessment call.
Roughly half an hour for homework on top of the sessions.
Within 2 to 4 weeks.
We map where your team is in its understanding and usage of AI. What tools they're using and how they're using them. You leave with a clear picture of what's costing your team the most — and if this training will solve it.
We'll be in touch within one business day to set up your AI audit call.