Most competitive analysis is a spreadsheet of logos and a list of features. This one maps where rivals are strong, where they are weak, and which positions they cannot credibly copy - so your strategy is built on reality rather than assumption.
Request a sampleHow each competitor frames its value proposition, which claims they lead with, and how consistent their messaging is across channels and sales materials.
Where rivals invest in paid, organic and content - which channels they dominate, which they've abandoned, and where coverage is thin.
What stories competitors tell, which buyer problems they claim to solve, and which angles are conspicuously absent from the market.
What competitors communicate about pricing, packaging and commercial model - and how your positioning sits relative to market anchors.
Where available, an analysis of the deals you win and lose against specific competitors - and what the pattern says about your actual differentiation.
The positions that are genuinely unclaimed, overcrowded claims to avoid, and the moves that are credible for you specifically given your track record.
Request a sample and see the structure and depth of a delivered competitor analysis - actual framework, actual output, competitor and client details removed.
Request a sampleA systematic review of how your competitors position themselves, what channels they use, which messages they lead with, where their content focuses, and where their coverage is thin. The output is a map of the competitive landscape that shows where you can differentiate credibly and which positions are already overcrowded.
It's structured, not anecdotal. Instead of impressions from a few website visits, you get a scored assessment of positioning claims, channel presence, content depth and messaging consistency across a defined competitor set. The gaps and patterns that matter rarely surface from casual browsing - they show up when you analyse the same dimensions across ten competitors at once.
We start from your shortlist and expand it using search, review sites, and the competitors your sales team loses to. The typical scope is 8 to 12 direct competitors plus 2 or 3 adjacent players whose positioning overlaps with yours. You approve the scope before we begin.
Every competitor analysis ends with a white-space map: the positions that are genuinely unclaimed, the claims that are overcrowded, and the moves that are credible for you specifically given your track record. It is not a research report - it is an input into what to do next.