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Over the years, I've worked with companies ranging from publicly listed to venture-backed. Some of them here:
MobiData built a penalty-proof SEO strategy, ranking 70+ keywords within 6 months and a strong link profile resilient to Google updates.
WeGift boosted its sales-qualified lead conversion rate by 430% through marketing automation, account-based strategies and a full website rebuild.
trundl grew downloads by 300% and impressions by 11% through user-powered messaging, refined personas and an optimised app journey and paywall.
Lick achieved a 437% ROAS and 6000% increase in purchase volume in 4 months through targeted ad campaigns and automated scaling.
A customer-centric rebrand supercharged Relata’s sales efforts and brought clarity across all customer touchpoints
Peakon grew monthly leads by 56% and cut CPA by 41%, supporting its growth as one of the 25 fastest-growing SaaS companies globally.
An 88% reduction in CPA for Nutmeg, the world's first online investment manager, through enhanced transparency and tailored portfolio options.
Beanstalk cut CAC by 66% and grew new accounts 4x month-on-month using 87 TikTok Spark Ads with authentic parent testimonials for its Junior ISA app.
Breathe sharpened its HR tech positioning with a clear messaging framework and refined value proposition, improving conversions and connection with SMEs.
Packed cut CPA by 50% in one month and lifted conversions by 30% through dynamic retargeting, optimised messaging and targeted keywords.
RedCloud pioneered the 'Open Commerce' category with a strategic narrative and revamped website copy that lifted brand awareness and lead generation.
Bounty achieved a 67x app install increase and cut CPI by 75% through TikTok UGC campaigns, with one video reaching 27M views and 25% of UK mums monthly.
How Treecard grew their US user base by over 150% month on month using TikTok SparkAds: creator testing, rapid iteration and lower install costs.
Treecard grew app installs by 1,027% and cut cost per install by 63% using TikTok SparkAds, scaling with over 100 UGC creatives and TikTok Video Insights.
Barbri doubled lead volumes and grew social media leads by 324%, achieving a 77% SQE pass rate above the national average as a top legal EdTech provider.
Log my Care positioned itself as the top choice in digital care management through a clear narrative and unified messaging that lifted engagement.
SeedLegals doubled revenue and cut CPA by 50% through a segmented PPC strategy targeting returning users, lifting qualified leads without raising budget.
Sweatcoin accelerated growth in Japan by localising App Store assets, applying local design trends, social proof and A/B testing to lift conversions.
Generated 58 SQLs in less than 6 months through highly targeted and personalised cold outreach campaigns
MyBuilder boosted paid search ROI by over 17%, cutting CPA by 52% and CPC by 22% through a long-tail keyword strategy and landing page optimisation.
How differentiating from same-sounding competitors while meeting the needs of complex buying committees allowed ScreenCloud to dominate its market
Boosted Wonga.co.za's organic traffic by 121% and conversions by 71%, with over half of non-branded keywords now ranking on page one of search results.
Quib.ly grew traffic by 598% and organic signups by 287%, cutting bounce rate by 67.7% through SEO, content and high-quality link building.
BackThen scaled its user base from 600K to over 3M in 12 months, cutting CPM from £50 to £5 across Facebook, Google and Snapchat.
Delivered 10x monthly user growth for Sweatcoin, reaching #1 in the UK and top 5 globally through TikTok viral loops and integrated paid campaigns.
Kite grew Shopify app installs by 273% (15k in 12 months) and 2.3k marketing qualified leads through SEO, paid social and content strategy.
DAD connects homeowners with expert tradesmen by video and live chat, avoiding costly call-outs in 60% of cases and closing the DIY knowledge gap.
Pivoting from a banking service to the #1 choice tax app for freelancers and their accountants, achieving 10x partner sign up growth
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