You're getting regular reports but not meaningful answers. You may not have the specialist knowledge in the business to know if the right questions are even being asked. A growth audit examines how your company actually generates pipeline - and shows you, with evidence, where money is being lost and what to fix first.
Request a sample auditThe typical audit reviews one channel in isolation and hands you a list of tactical tweaks. The problem is usually upstream from where it looks. Ads underperform because the tracking is broken. Tracking breaks:
So the audit works the way the problem works - in order:
At each layer, the audit works forward: whether the commercial strategy is reflected in how budget is actually deployed, whether the team structure and processes can deliver what the strategy asks of them, where leads fall through the gap between marketing and sales - and only then, whether the tooling is set up to track any of it. Every finding is scored, evidenced, and tied to commercial impact - so the conversation in the boardroom is about what to fix, not whether it's true.
Real findings from delivered client audits, anonymised. Not hypotheticals. Hover to pause.
Lost every year to zero-converting search terms the reporting never surfaced.
Google Ads audit, 2026Counted conversions that were real leads - the rest were double-counted across campaign types.
Google Ads audit, 2026Cost per lead on non-brand campaigns vs £52 on brand - the blended number looked healthy.
Google Ads audit, 2026Real sales enquiries a month logged - counted as zero conversions by analytics.
GA4 audit, 2026Demos generated per month that never reached the CRM - 63% of total pipeline invisible.
GA4 audit, 2026GA4 events that had never fired - the entire measurement layer was running dark.
GA4 audit, 2026Of website pages not indexed by Google - invisible to search entirely.
Search Console audit, 2026Of crawl budget hitting dead ends across 20 subdomains - Google giving up before reaching content.
Search Console audit, 2026Search impressions a quarter - 0.7% click rate, average position ~20. Visible, but never clicked.
Search Console audit, 2026GTM tags with no consent rules - firing on every visitor regardless of what they'd agreed to.
Tag Manager audit, 2026Google Ads conversion actions that were actually wired up and passing data back to the platform.
Tag Manager audit, 2026Tracking scripts still firing after a user declined consent - the consent signal was being faked.
Tag Manager audit, 2026Of CRM contacts with no source attached - no way to know which channel produced them.
HubSpot audit, 2026Contacts with no owner - all billable, occupying plan seats and distorting pipeline reports.
HubSpot audit, 2026Recipients of a six-month nurture series - it had been running, delivering to an empty list.
HubSpot audit, 2026Drop in organic clicks year-on-year - despite rankings actually improving across the same period.
SEO audit, 2026Of all organic clicks were branded - no non-brand acquisition was happening at all.
SEO audit, 2026Page weight on a key landing page - the consent tool alone added 1s to load time.
Web performance audit, 2026Mobile visits with a layout jump - ads were being charged for impressions on a broken viewport.
Web performance audit, 2026Requests on a 7MB blog page - 70% of loaded tags were unused on that page type.
Web performance audit, 2026Lost every year to zero-converting search terms the reporting never surfaced.
Google Ads audit, 2026Counted conversions that were real leads - the rest were double-counted across campaign types.
Google Ads audit, 2026Cost per lead on non-brand campaigns vs £52 on brand - the blended number looked healthy.
Google Ads audit, 2026Real sales enquiries a month logged - counted as zero conversions by analytics.
GA4 audit, 2026Demos generated per month that never reached the CRM - 63% of total pipeline invisible.
GA4 audit, 2026GA4 events that had never fired - the entire measurement layer was running dark.
GA4 audit, 2026Of website pages not indexed by Google - invisible to search entirely.
Search Console audit, 2026Of crawl budget hitting dead ends across 20 subdomains - Google giving up before reaching content.
Search Console audit, 2026Search impressions a quarter - 0.7% click rate, average position ~20. Visible, but never clicked.
Search Console audit, 2026GTM tags with no consent rules - firing on every visitor regardless of what they'd agreed to.
Tag Manager audit, 2026Google Ads conversion actions that were actually wired up and passing data back to the platform.
Tag Manager audit, 2026Tracking scripts still firing after a user declined consent - the consent signal was being faked.
Tag Manager audit, 2026Of CRM contacts with no source attached - no way to know which channel produced them.
HubSpot audit, 2026Contacts with no owner - all billable, occupying plan seats and distorting pipeline reports.
HubSpot audit, 2026Recipients of a six-month nurture series - it had been running, delivering to an empty list.
HubSpot audit, 2026Drop in organic clicks year-on-year - despite rankings actually improving across the same period.
SEO audit, 2026Of all organic clicks were branded - no non-brand acquisition was happening at all.
SEO audit, 2026Page weight on a key landing page - the consent tool alone added 1s to load time.
Web performance audit, 2026Mobile visits with a layout jump - ads were being charged for impressions on a broken viewport.
Web performance audit, 2026Requests on a 7MB blog page - 70% of loaded tags were unused on that page type.
Web performance audit, 2026The growth audit is modular. Commission the full engine review, or start with the pillar where you suspect the leak. Every module answers the same three questions: where is money being wasted, what's broken, and what should be fixed first?
How much of your ad budget is buying customers - and how much is buying clicks that could never become revenue.
Explore the audit → Paid socialWhether your spend is reaching the buyers you actually sell to, and whether the leads it produces ever turn into pipeline.
Explore the audit → Account intelligenceWhether your target account strategy is grounded in real buying signals - and whether spend is reaching the accounts that are actually in-market.
Explore the audit →Whether the numbers your decisions rest on are real - or double-counted, missing, or measuring the wrong thing.
Explore the audit → Tracking & consentThe invisible layer feeding every report and ad platform - checked for silent failures, double-firing and privacy risk.
Explore the audit → Search visibilityHow much of your website Google can actually see - and the recoverable traffic sitting in pages it's ignoring.
Explore the audit → Revenue attributionWhether the revenue your campaigns are being credited with actually traces back to closed deals - or whether attribution is hiding where pipeline really comes from.
Explore the audit → CRM & pipelineWhether your CRM reflects reality: leads that vanish between marketing and sales, and dashboards that flatter the funnel.
Explore the audit →Why competitors keep out-ranking you, and whether you're visible where buyers now ask questions - including AI assistants.
Explore the audit → AI visibilityWhether your brand is cited, ignored or misrepresented when buyers ask AI assistants questions in your category.
Explore the audit → Website experienceWhat a slow site is costing you in lost visitors, wasted ad spend and search rankings - and the quick wins hiding in config.
Explore the audit → ConversionWhether the pages your ads and campaigns send traffic to are doing their job - or losing leads that cost money to acquire.
Explore the audit →Which companies you are actually built to win - derived from your closed-won data, not from internal opinions about who you should sell to.
Explore → Competitive landscapeWhere rivals are strong, where they are weak, and which positioning moves they cannot credibly copy - so strategy is built on reality.
Explore → Outbound targetingA scored, enriched prospect list grounded in your actual ICP - not a bulk export of every company that roughly fits.
Explore → MessagingWhat only you can credibly own in your market - and how to say it in a way buyers believe rather than ignore.
Explore → ContentA content plan that ties every piece to a stage in the buying journey and a measurable outcome - not a publishing obligation.
Explore →The audit surfaces what's actually broken - not just the symptoms that happen to be visible. You stop chasing the wrong problems and start fixing the right ones.
Every finding comes with a clear recommendation: what to do, why it matters, and who needs to act on it. Not observations - a plan.
Findings are ordered by what's costing you the most. You know what to fix first to stop the leak, and what to tackle next - so time and budget go where they'll move the number.
Request a sample of the audit - so you can evaluate if it's a good fit for you.
Request a sampleAn evidence-based review of how your company generates revenue - your marketing channels, your data, your CRM and how leads move from marketing into pipeline. Instead of opinions, it gives leadership a scored, prioritised view of where money is being wasted, what's broken, and which fixes will move revenue first.
Those review one channel in isolation. A growth audit treats the whole engine as a system - strategy, people, process, then tooling - because problems usually show up in one place but start somewhere else. The channel audits are run as modules within it, and every finding is tied back to revenue impact.
CEOs, CMOs and CROs of B2B companies - typically 25 to 500 people - who suspect their growth engine is underperforming but can't get a straight answer on why. The findings are written in plain English, commercial impact first - with the technical evidence included so whoever is responsible for fixing it can act immediately.
It gives you the evidence to answer that yourself. Every account is scored against the same standard, so you can see what's genuinely well run, what's underperforming, and whether the problem is execution, strategy or something structural that no agency could fix from inside one channel.
Start wherever you suspect the leak. Each module stands on its own. That said, the most valuable findings are usually cross-channel - where a problem in one module turns out to be caused by something broken in another.
Request a sample. You'll receive an anonymised version of a real client report, so you can judge the depth and usefulness before committing to anything.
I've run these audits for dozens of B2B businesses from $4.3mil ARR to companies with $83.1 BN.