You're spending five to seven figures a month on Google Ads. This audit tells you how much of it is buying customers - and how much is buying clicks that could never become revenue.
Request a sample auditHow much of your budget goes to searches from people who aren't a good fit and could never become customers.
How much spend goes to people who searched for you by name - customers you may have won anyway - versus genuinely new demand.
Whether the "conversions" the account optimises towards are real revenue events - or button clicks and page views dressed up as results.
Whether the leads Google Ads claims credit for actually show up in your CRM - and how many make it to real pipeline.
Who you're actually bidding against, where they beat you, and whether it's worth the money to fight back.
Every finding scored by commercial impact - so you know which changes free up budget immediately and which can wait.
Recent findings from delivered audits, anonymised.
A B2B company was losing roughly £155,000 a year on irrelevant search terms that had never converted anyone - invisible in its monthly reporting.
Google Ads audit, B2B SaaS, 2026A B2B company's "131 conversions" turned out to be roughly 57 real leads - the rest was double-counting, and Google's bidding was optimising to the inflated number.
Google Ads audit, B2B SaaS, 2026Request a sample and you'll get an anonymised version of a real Google Ads audit - actual findings, actual scores, client details removed.
Request a sample auditAn independent, evidence-based review of your Google Ads account that answers the questions leadership actually cares about: how much of the budget is wasted, whether the conversions being reported are real revenue events, how much spend is going to people who already know you, and what to change first to get more pipeline from the same budget.
Because the people running the account shouldn't be the only ones marking their own homework. An independent audit scores the account against a fixed standard and reconciles ad-platform claims against your CRM - so you can see whether the reported results survive contact with your revenue data. Good agencies welcome it; it usually validates part of their work and gives them cover to fix the rest.
No. Optimisation score measures how closely you follow Google's recommendations - many of which increase your spend. An independent audit measures the opposite: how much of your spend produces revenue for you, not for Google.
Read-only access is enough. Nothing in your account is changed, paused or touched - the audit observes and evidences; you and your team decide what to act on.