Every marketing decision you make rests on your analytics. This audit tells you whether those numbers are real - or double-counted, missing, and steering your budget in the wrong direction.
Request a sample auditWhether the events analytics counts as conversions are real business outcomes - and whether real enquiries are being counted at all.
Where the same visitor, lead or sale is being counted twice - inflating reported performance and hiding real trends.
How much of your "traffic" is bots, internal visits and misconfigured tags - noise that makes every percentage on your dashboard wrong.
Whether analytics, Google Ads and your CRM tell the same story about leads - and which source to trust where they disagree.
Whether the conversions feeding your ad platforms' bidding are complete and correct - because if they're not, your budget is being spent on autopilot with a broken map.
Every finding scored by decision risk: which numbers you can rely on today, which to ignore, and which fixes restore trust fastest.
Recent findings from delivered audits, anonymised.
A B2B platform was logging roughly 3,800 genuine sales enquiries a month - and its analytics counted zero of them as conversions.
GA4 audit, B2B software platform, 202663% of a SaaS company's demo requests - around 592 leads a month - went uncounted, leaving its ad bidding blind to most of what worked.
GA4 audit, B2B SaaS, 2026Eight of a B2B company's nine conversion events never fired - while every page view was being recorded into two analytics properties at once.
GA4 audit, B2B SaaS, 2026Request a sample and you'll get an anonymised version of a real analytics audit - actual findings, actual scores, client details removed.
Request a sample auditAn independent review of whether your analytics can be trusted. It checks that what GA4 calls a conversion is a real revenue event, that nothing is double-counted or missing, that bot traffic isn't polluting the picture, and that the numbers reconcile with your ad platforms and CRM.
Setups rot. Websites change, forms move, tools get added - and the measurement never gets rechecked. In one recent audit a company was recording roughly 3,800 genuine sales enquiries a month - and counting none of them as conversions. The setup had been fine once. The website had moved on.
It costs money directly. Google Ads bids using the conversions analytics feeds it - if those are wrong, the machine is spending your budget on the wrong people. One audit found 63% of a company's demo requests going uncounted, which meant its ad bidding was blind to most of what actually worked.
Viewer access to GA4 and, ideally, to the connected ad accounts and CRM so the numbers can be reconciled against each other. Nothing is changed - the audit reads, evidences and prioritises.