Your ads earn the click. The landing page has to earn the conversion. This audit shows whether the pages your budget is sending traffic to are doing their job - or losing leads that should have been yours.
Request a sample auditWhether the promise in your ad - the keyword, the headline, the offer - is paid off by the page it points at, or whether visitors arrive and immediately don't see what they came for.
Whether the page answers the buyer's core questions - what this is, who it's for, why now, what happens next - in the order they need answering, without burying the point.
Whether the form, CTA and next step are clear, functional and low-friction - and whether submissions actually reach the team, or disappear into a broken integration.
Which pages carry the most budget and convert the least - quantified in spend-per-outcome terms, so the commercial cost of each underperforming page is visible.
A map of every page receiving material traffic or spend - including pages that shouldn't be receiving campaign traffic but are, and gaps where no dedicated page exists.
Findings ranked by recoverable conversions: the pages where fixing the message match or the conversion path would make the most immediate difference to leads and pipeline.
Request a sample of the audit - so you can evaluate if it's a good fit for you.
Request a sampleA review of whether the pages your paid and organic traffic lands on are converting at the rate they should. It evaluates the message match between your ads and the pages they point at, the clarity and persuasiveness of the copy, whether the conversion path is clear and functional, and which pages are costing you the most in wasted spend or missed leads.
A web performance audit covers technical speed - page weight, load time, Core Web Vitals. This audit covers conversion - whether the message is right for the audience, whether the copy earns the click, and whether the page gives visitors a clear reason to take the next step. They're complementary: a fast page that says the wrong thing still doesn't convert.
The audit is weighted by traffic and spend. Every page receiving more than 1% of any paid channel's budget or click volume gets reviewed - at minimum the top 10 per channel. Key conversion pages (demo, trial, contact) are always included regardless of traffic volume. The tail of low-traffic, low-spend pages is documented but not scored in detail.
Read-only access to your GA4 property, your Google Ads and LinkedIn Ads accounts, and Google Search Console. The audit also reviews your live pages at desktop and mobile viewport. Nothing is submitted, purchased or changed - it's read-only throughout.