LinkedIn is the most expensive place in B2B to be wrong. This audit shows whether your spend is reaching the buyers you actually sell to - and whether the leads it produces ever become pipeline.
Request a sample auditWho your money actually reached - job titles, seniority, industries, company sizes - compared against the customers you're built to win.
Whether the leads are buyers or browsers: what happens to them after the form, and how many turn into real conversations and pipeline.
Where leads captured on LinkedIn fail to arrive in your CRM - paid-for contacts that never get followed up.
How much budget rides on a handful of audiences and ads - and what that concentration risk means for next quarter's pipeline.
Which messages have gone stale, which promise things your sales team can't say with a straight face, and which are genuinely earning attention.
Every finding scored by commercial impact - so budget moves from decorative campaigns to ones that produce revenue.
Recent findings from delivered audits, anonymised.
Of the account's reported LinkedIn conversions were view-through - ad impressions counted as conversions when any downstream event happened in the window. Post-click conversions were 8,460 of 99,544. The number being used to justify budget had never been valid.
LinkedIn Ads audit, B2B SaaS, 2026The second-largest geography by spend was generating leads at 3× the cost of the primary market - £309 per lead vs £100. Moving £50k of that budget to the primary market would have produced an estimated 500 additional leads instead of 162.
LinkedIn Ads audit, B2B SaaS, 2026The BOFU campaign set - designed to capture accounts already in pipeline - generated zero LinkedIn lead form submissions despite £18,000 in spend and 3.6 million impressions. It was functioning as brand frequency for accounts already known to sales.
LinkedIn Ads audit, B2B SaaS, 2026Request a sample and you'll get an anonymised version of a real audit - actual findings, actual scores, client details removed.
Request a sample auditAn independent review of your LinkedIn Ads account that answers the commercial questions: is the spend reaching the people you actually sell to, are the leads real buyers or just downloads, and how much of the budget is producing pipeline rather than activity.
High cost-per-click is only a problem if the clicks are wrong. The audit compares who your ads actually reached against your ideal customer profile, then traces the resulting leads into your CRM. That tells you whether LinkedIn is expensive-and-working or expensive-and-decorative - and which campaigns are which.
Cost per lead is the easiest number to make look good and the least connected to revenue. Lead Gen Forms can fill your CRM with people who will never buy. The audit follows the leads past the form - into pipeline and revenue - which is where cheap leads often turn out to be the most expensive kind.
Viewer access is enough. Nothing is changed or paused - the audit observes and evidences; your team decides what to act on.