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When you’re deciding how to spend your marketing budget and, just as importantly, your time getting your brand out there, it’s important to make sure that you don’t overlook the importance of event marketing. Conferences, trade shows, pop-ups, and the like give you the opportunity to get your brand out there in a way that online marketing just can’t match, and here, we’re going to look at how worthwhile that can be.
Human Connections Are Vital
Being able to reach a much wider range of people online is all well and good, but if you’re not able to foster a personal connection with any of your audience, then your chances of converting them are a lot slimmer. Event marketing creates face-to-face opportunities that other marketing methods can’t replicate. Meeting potential customers, clients, or partners in person builds trust, accelerates rapport, and strengthens brand loyalty, and gives your audience the valuable opportunity to engage directly with your team, ask questions, and see your products in person, which helps make your brand much more memorable..
Establish Brand Recognition
When you take your business out on the road and into physical spaces, the tangibility and physical presence can make it feel much more established and trustworthy. Brands that only exist online can, by contrast, feel more ephemeral. Take the time to present yourself well with a well-designed booth and quality banner printing, and you can ensure that your brand brings with it the professionalism and attention to detail that sets it a level above your competitors. A great booth can also become a photo opportunity for those attending the event, helping you spread word of mouth.
They’re Awareness Amplifiers
If you’re looking to accelerate the visibility and awareness of your brand, few things cna do quite like a well-attended event. Not only do you have the opportunity to meet a lot of people and generate high-quality leads, but you can also become part of the industry news thanks to journalists and bloggers visiting your booth. Word-of-mouth spreads as attendees talk about what they saw and experienced. Social media adds even more reach, as people share photos and tag brands. This kind of concentrated exposure is amplified by direct, real-world experience in a way that digital marketing can’t easily copy.
Fill Up Your Content Calendar
If content marketing is a core part of your marketing calendar, as it is for more and more brands these days, then you should take advantage of opportunities to create that content. Events can help you do that because not only can you keep people up-to-date about your attendance, but events can often stir conversations and lead to insights that you might not have talked about otherwise. You can report on the event as it happens for timely content, then take some of the conversations you have had to turn them into more evergreen pieces.
If you don’t have plans for your business to attend any events in the course of the next year, then it’s time to correct that. This is a marketing opportunity that you really shouldn’t miss.