Most B2B companies position themselves as the best version of the category they're already in. This work identifies what only you can credibly own - and how to say it in a way buyers believe rather than ignore.
Request a sampleA systematic review of what every meaningful competitor claims, the language they use, and which positions are overcrowded versus genuinely unclaimed.
How buyers in your category describe their problems, what language they use in reviews and in search, and how far your current messaging is from the words they actually use.
The specific claim that is true for you, different from competitors, and credible to the buyers you're built for - with the evidence and proof points that make it land.
How the positioning translates into what to say in each context: website, outbound, sales deck, advertising, and what not to say because it undermines the position.
The objections your positioning will trigger and how to handle them - including the honest ones about where you aren't the right fit.
The positioning process runs on Ingrid - an AI positioning tool that maps the competitive landscape, tests hypotheses against buyer language, and drafts messaging variants for review.
Request a sample to see the framework and output structure for a positioning engagement - what the deliverable looks like and how the process works.
Request a samplePositioning defines the specific place your company occupies in a buyer's mind relative to the alternatives - not what you want to be known for, but what you can credibly own based on your track record, your category, and what competitors have already claimed. Strong positioning makes the buying decision easier for the right customers and harder for the wrong ones.
Most positioning statements describe what a company does, not why a buyer should choose it over the alternative. The question positioning answers is: given who we are, what we have delivered, and what the competitive landscape looks like right now - what is the most defensible, differentiated position we can stake out? That question requires a competitive audit and buyer input, not just an internal document.
Ingrid is an AI-powered positioning tool developed to work through the positioning framework systematically - mapping competitive claims, identifying white space, testing positioning hypotheses against buyer language, and drafting messaging variants for review. It compresses weeks of manual analysis into a structured, evidence-based output.
A positioning brief: the category you compete in, the segment you are built for, the specific claim that differentiates you from each major alternative, and the proof points that make it credible. Plus a messaging hierarchy that translates the positioning into what to say on the website, in sales decks, in outbound, and in advertising - consistently.