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Build your story, positioning & messaging — in one afternoon.

You don’t need an agency and a long sprint to build your marketing foundation.

Ingrid walks you through a step-by-step positioning process in just 2 hours, delivering with AI speed and human-expert validation. And as your product or market evolves, you can update everything instantly.

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You’ve tried to fix positioning & messaging before.
But nothing stuck.

You’ve read a bunch of books about positioning

…but the steps feel too complex and hard to follow on your own.

You’ve saved a hundred expert frameworks from LinkedIn

…but never found the time or headspace to put them into action.

You’ve sat through webinars and workshops

…and took a stab at it yourself. But nothing worked.

You end up back at square one because no founder has the time to put building a company on hold and carve out hours to decode the complex frameworks.

Ingrid helps build your strategic marketing foundation in just two hours. And tweak it later, as your product evolves. 

It walks you through a proven methodology, combining AI speed with expert validation so you can communicate your value with clarity and confidence.

Everything a consultant gives you without the cost or delay.

Strategic clarity, fast

Ingrid asks the right questions about your product, audience, and market, giving you clarity in hours, not weeks.

From strategy to execution

Your answers are immediately turned into a resonating story, positioning and  messaging, ready to guide creation of your marketing collateral.

Built for fast-changing markets

Update your answers anytime as your product evolves Your messaging updates with you, keeping your team aligned as you grow.

Human-Guided, AI-Powered

Every framework is built by experts and powered by AI.
You get the thinking of a strategist, delivered with the speed of a machine.

How it works

Tell us about your product and market

Answer 13 discovery questions about your product, audience, and growth goals.

We recommend the best-fit positioning strategy

Ingrid picks the approach most likely to work for your stage and market — so you’re not guessing.

We guide you through a structured workshop

It’s like working with a positioning strategist — but faster, more affordable, and at your own pace.

AI delivers your core assets. An expert reviews them

You’ll get your strategic narrative, positioning summary, and messaging framework — refined by an expert, not just AI.

Your marketing foundations are turned into customer-ready collateral

From homepage copy to a story-led sales deck, Ingrid turns your strategy into execution.

Expert review built in

Your final assets are always checked by a positioning strategist, so you never second-guess the output.

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From random acts of marketing to repeatable growth.

Without Ingrid

  • Random tactics that don’t convert

  • Messaging “spaghetti” scattered across assets

  • Your team is misaligned, reactive and has to reinvent the wheel with every new campaign

With Ingrid

  • Campaigns aligned to a consistent, clear value story

  • A story your whole team can tell with confidence

  • Everyone’s on the same page and moving fast

Free to start. Yours to unlock.

The quality and rigour of a five-figure agency engagement. Delivered in a fraction of the time. At a fraction of the cost.

FREE

NO CARD REQUIRED

Build your strategic foundation

Complete the guided exercise at your own pace. Ingrid analyses your answers and builds your strategic foundation, ready for you to preview before you commit. 

Most users complete this in under 2 hours

We recommend the right positioning strategy for your market based on the 13 Discovery questions about your product, audience and go-to-market motion.

Complete the strategic workshop: define your buying champion, clarify market contexts and articulate your buyer’s ideal case scenario.

Add buying committee personas to create resonating messaging for budget holders, approvers and evaluators.

Your answers are turned into your strategic marketing foundation: the narrative, positioning and messaging built around your business.

Get a preview of your strategic narrative, positioning and messaging - see what we’ve built for you before you decide.

UNLOCK EVERYTHING

Get your strategy
& turn it into assets

Choose how much you want to unlock. Start with your strategic fundamentals, or go straight to the full bundle.

Strategic Fundamentals

one-time · no subscription

£495

  • Positioning canvas

  • Strategic narrative canvas

  • Messaging framework

12-month access

Full Bundle

one-time · no subscription

£1,095

Everything in the Strategic Fundamentals plus an entire set of marketing collateral:

  • Homepage copy

  • Story-led sales deck

  • Product one-pager

  • Story-led sales deck

  • About us page

  • Cold outbound email sequence

  • LinkedIn company profile copy

60-min strategy call with a positioning expert

Every asset is expert-verified within 24 hours or less — reviewed for strategic coherence, message clarity, and alignment to your buyer.

Money-Back Guarantee

If you complete the workshop, attend the expert call, and feel Ingrid was not a fit — we refund you in full.

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testimonials

Ingrid is like a prism for your business: you feed in all the quantitative and qualitative data, observations, and learnings, and it transforms them into a clear, compelling narrative. The process creates high-quality, easy-to-read collateral that explains complex topics with sharp structure and punchy headings. The resulting messaging becomes a foundational asset you can reuse across the business whenever you need a strong, coherent story

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Adam Kershner
Founder & CEO
at
Kahana

Ingrid takes something that usually costs thousands and gives it a clear, structured process you can follow. When you try to do this internally, you're too close to it, so having that objective external view made a real difference. The outputs were grounded in our business and gave us a solid foundation to build from. Highly recommended.

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James Tattersfield
CEO
at
Polar Insight

I found Ingrid to be a really thoughtful and well-structured process. The questionnaire does take a bit of time, but for something as important as positioning and messaging, that felt entirely appropriate rather than burdensome. What I appreciated most was the way it pulled information out of me in a systematic way, because when you’re too close to your own business it’s very easy to go round in circles or skip ahead. The structure gave me confidence that it was working through the right foundations, rather than rushing to a superficial answer. I was genuinely pleased with the output. It was clear, concise and made sense of what I had put in, while also sharpening and clarifying it. Importantly, it didn’t over-explain or drown the message in too much copy, which meant it felt usable straight away. I came away with messaging I could confidently work with and use in front of clients and prospects.

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Edward Chinn
Founder
at
Kintara

Ingrid delivers a key part of any early-stage company's go-to-market strategy - significantly speeding up product market fit, and adoption.  Highly recommended

Read more
Mark Bernstein
Founder & CEO
at
@Diligentsia
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The minds and story behind Ingrid

Ingrid didn’t start as a product. It started as a question Lena and Oren kept asking themselves after every client engagement:

“Why is something this important still this hard for founders to do?”

After years of helping startup teams clarify their story, one pattern became impossible to ignore.

Founders weren’t struggling because they lacked ambition or intelligence — they were struggling because the world gave them information, not guidance.
There were books to read. Podcasts to bookmark. Frameworks to save.

But none of that fits into the life of someone building a company at full speed. And agencies? Great work, but slow, expensive, and always one-off. As soon as your market shifts — you’re stuck.

So Ingrid was born from a belief: founders deserve a way to build their strategic foundation that feels doable, flexible, and truly theirs.

Every part of Ingrid comes from the same work we’ve done side-by-side with founders for years: the questions we ask, the clarity we fight for, the frameworks we’ve refined again and again.

It’s the closest thing to sitting with a positioning expert…just faster, more accessible, and finally built for the pace you’re operating at.

All your questions – answered

What exactly does Ingrid do?

How is this different from using ChatGPT or another AI tool?

How long does it take to complete the process?

Do I need a background in marketing to use Ingrid?

What kind of output do I get?

What happens if I need to change my messaging later?

Is the output really good enough to use in the real world?

Can I use Ingrid to create messaging for different personas?

Do I need to involve my team?

What kind of startups is Ingrid best suited for?

We’re too early for this.

Stop guessing
your story.
Start framing it.

Build your positioning and messaging in hours — not weeks — and give your startup the clarity it needs.

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