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Build your story, positioning & messaging — in one afternoon.

You don’t need an agency and a long sprint to build your marketing foundation.

Ingrid walks you through a step-by-step positioning process in just 2 hours, delivering with AI speed and human-expert validation. And as your product or market evolves, you can update everything instantly.

Join the waitlist
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You’ve tried to fix positioning & messaging before.
But nothing stuck.

You’ve read a bunch of books about positioning

…but the steps feel too complex and hard to follow on your own.

You’ve saved a hundred expert frameworks from LinkedIn

…but never found the time or headspace to put them into action.

You’ve sat through webinars and workshops

…and took a stab at it yourself. But nothing worked.

You end up back at square one because no founder has the time to put building a company on hold and carve out hours to decode the complex frameworks.

Ingrid helps build your strategic marketing foundation in just two hours. And tweak it later, as your product evolves. 

It walks you through a proven methodology, combining AI speed with expert validation so you can communicate your value with clarity and confidence.

Everything a consultant gives you without the cost or delay.

Strategic clarity, fast

Ingrid asks the right questions about your product, audience, and market, giving you clarity in hours, not weeks.

From strategy to execution

Your answers are immediately turned into a resonating story, positioning and  messaging, ready to guide creation of your marketing collateral.

Built for fast-changing markets

Update your answers anytime as your product evolves Your messaging updates with you, keeping your team aligned as you grow.

Human-Guided, AI-Powered

Every framework is built by experts and powered by AI.
You get the thinking of a strategist, delivered with the speed of a machine.

How it works

Tell us about your product and market

Answer 13 discovery questions about your product, audience, and growth goals.

We recommend the best-fit positioning strategy

Ingrid picks the approach most likely to work for your stage and market — so you’re not guessing.

We guide you through a structured workshop

It’s like working with a positioning strategist — but faster, more affordable, and at your own pace.

AI delivers your core assets. An expert reviews them

You’ll get your strategic narrative, positioning summary, and messaging framework — refined by an expert, not just AI.

Your marketing foundations are turned into customer-ready collateral

From homepage copy to a story-led sales deck, Ingrid turns your strategy into execution.

Expert review built in

Your final assets are always checked by a positioning strategist, so you never second-guess the output.

From random acts of marketing to repeatable growth.

Without Ingrid

  • Random tactics that don’t convert

  • Messaging “spaghetti” scattered across assets

  • Your team is misaligned, reactive and has to reinvent the wheel with every new campaign

With Ingrid

  • Campaigns aligned to a consistent, clear value story

  • A story your whole team can tell with confidence

  • Everyone’s on the same page and moving fast

Join the waitlist to build your positioning with Ingrid

The offer

Done-With-You

£9,650

For founders who want the closest experience to hiring a full-time positioning consultant.

Get hands-on support from a positioning expert as you work through the full exercise.

Ask questions, get real-time feedback and have your thinking challenged with true 1:1 interaction throughout.

What’s included:

  • A positioning expert guides you through the entire exercise, step by step

  • Your inputs are reviewed to ensure all essential information is captured

  • Your strategic narrative, positioning and messaging canvases are fully checked by an expert

  • Homepage and story-led sales deck copy delivered within 48 hours

  • Lifetime access: update your answers anytime and instantly regenerate your positioning and messaging

Expert-Assisted

£5,945

For founders who want speed + expert validation without the full premium price.

Go through the exercise on your own — with expert validation at the key moments that matter.

What’s included:

  • Your answers are reviewed by a positioning expert to ensure nothing is missing

  • Your strategic narrative, positioning and messaging canvases are checked by an expert

  • Homepage and story-led sales deck copy delivered within 48 hours

  • Lifetime access: update your answers anytime and instantly regenerate your positioning and messaging

Build your strategic foundation in 2 hours. Update it anytime.

Save weeks on finding a consultant, signing contracts, and endless calls that deliver a one-time output.

Build your strategic foundation with Ingrid

The minds and story behind Ingrid

Ingrid didn’t start as a product. It started as a question Lena and Oren kept asking themselves after every client engagement:

“Why is something this important still this hard for founders to do?”

After years of helping startup teams clarify their story, one pattern became impossible to ignore.

Founders weren’t struggling because they lacked ambition or intelligence — they were struggling because the world gave them information, not guidance.
There were books to read. Podcasts to bookmark. Frameworks to save.

But none of that fits into the life of someone building a company at full speed. And agencies? Great work, but slow, expensive, and always one-off. As soon as your market shifts — you’re stuck.

So Ingrid was born from a belief: founders deserve a way to build their strategic foundation that feels doable, flexible, and truly theirs.

Every part of Ingrid comes from the same work we’ve done side-by-side with founders for years: the questions we ask, the clarity we fight for, the frameworks we’ve refined again and again.

It’s the closest thing to sitting with a positioning expert…just faster, more accessible, and finally built for the pace you’re operating at.

All your questions – answered

What exactly does Ingrid do?

How is this different from using ChatGPT or another AI tool?

How long does it take to complete the process?

Do I need a background in marketing to use Ingrid?

What kind of output do I get?

What happens if I need to change my messaging later?

Is the output really good enough to use in the real world?

Can I use Ingrid to create messaging for different personas?

Do I need to involve my team?

What kind of startups is Ingrid best suited for?

We’re too early for this.

Stop guessing
your story.
Start framing it.

Build your positioning and messaging in hours — not weeks — and give your startup the clarity it needs.

Join the waitlist to build with Ingrid