More pipeline from the team you already have.

AI has changed what a marketing and sales team can produce. Most go-to-market engines haven't caught up.

I work with B2B leaders as an AI GTM Advisor: strategy, oversight and hands-on help across the engine, measured on pipeline.

Get your personalised AI capability score:

AI gap analysis

AI tools are now table stakes. The advantage goes to the teams that turn them into systems.

Your team is already at 150% capacity - and now they're expected to do more with AI.

You did the right thing: you got the team the tools. But they arrived faster than any system could be built around them. So there's spend going out, tools in hand, and three questions with no solid answer:

Which of our AI spend is working?
Which tools earn their place?
What could we automate next?

The return on what you've already put in is sitting just out of reach - waiting on the system that connects the tools, the team and the spend to pipeline.

The fix is the system around your AI: the operating model, the oversight and the standards that turn spend into results.

Where the AI gap shows up

Buying signals with no system behind them.

Marketing sees them, sales never hears about them, and each side works its own list.

An ICP still built on opinion.

Who to pursue, at what price point, in what order: questions your revenue data can now answer.

Agencies quoting for work AI should do.

Scopes land on your desk with no independent read on whether they're right, or priced for how the work gets done now.

Follow-up still done by hand.

Leads arrive and go quiet, because the sequences that would catch them run on someone remembering.

AI adoption stuck at curiosity.

The team has seen what's possible. Making it routine is the missing step.

Invisible where buyers now search.

What ChatGPT and Google's AI results say about you is unmanaged.

Testimonials

From CEOs to marketers, I've had the privilege of working with brilliant minds. Here's what they say:

Oren is a real marketing specialist. We've worked together on several ventures now including Canon EU. Instrumental in knitting together complex integrations across a multitude of marketing systems. Oren provides innovative solutions for complex problems. A deep strategic thinker and technical guru across performance marketing and marketing automation on both our B2C and B2B propositions.

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Alberto Spinelli
Managing Director / Digital Services Business
at
Canon

Oren dug into the data properly and came back with findings that changed how we thought about our ICP. We left with a target list and a segmentation framework the team could actually run with. He's rigorous, pushes back when the data calls for it, and he's good to work with. Great stuff.

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Sebastien Van Hoof
Head of RevOps
at
SpenDesk

Oren is one of the better CMOs I've had the pleasure to work with. Oren takes the time to delve deep into understanding of the product and the audience. Mentoring internal team members and leading specialist providers. Driving speed and spearheading with an innovative approach to solving expert problems. Oren and his team built an essential infrastructure priming us for scaling growth.

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Etai Rosen
Chief Revenue Officer
at
WeGift

Oren's expertise as our fractional CMO has been transformative for our B2B software business. His methodical approach to prioritisation has focused our limited resources on high-impact initiatives, while his guidance on ICP/IBP targeting has dramatically improved our market precision. The tactical approaches he's implemented have yielded measurable results across our pipeline. His ability to blend strategic vision with practical execution has made him an invaluable extension of our leadership team and a driving force behind our recent growth.

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Paul Wickers
CEO
at
Hugg

Oren is the perfect mix of strategic and tactical. He's helped us identify our biggest priorities to accelerate growth, and is now helping us execute on them and driving real growth

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Jamie Carruthers
CEO
at
HandsHQ

We went in expecting to validate our ICP assumptions. We came out with our thinking turned around. Oren doesn't take the brief at face value — he gets into the numbers, surfaces things you weren't looking for, and challenges what he finds. We left with a prioritised target list and a segmentation framework the team could run with immediately. He doesn't just tell you what you want to hear. That's rare, and it's exactly why it worked.

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Ollie Bryden
Vice President of Marketing
at
Spendesk

Oren and the team at Kurve were vital in providing a digital strategy that got us excellent results within our budget and within impressive timeframes. His experience and insight were matched by his enthusiasm and dedication to helping us grow, as he consistently went above and beyond to provide valuable support. It has always been a pleasure to work with Oren, as his responsiveness and creative approach mean that he genuinely strives for excellence. I'd recommend Oren for all matters related to digital marketing when looking for a provider with integrity and honesty.

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Francesco Cardoletti
Venture Builder
at
Co-Created

We’ve been really impressed with Oren's agility and focus on delivering real value to our business. They are real experts with having built our growth marketing stack from the ground up, helping us create a data-rich approach to our marketing efforts and driving meaningful change in our organisation.

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Fionn Concannon
CEO
at
Kite.ly

Oren renowned for being intelligent, fact and data centric, but what further impressed me was his diplomacy when it came to explaining his findings to my stakeholders. He's both a very skilful analyst and communicator.

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Giri Fox
Chief Revenue Officer
at
Scale Factory

How revenue leaders work with me:

Start here: the Growth Audit

A fixed-scope diagnostic of how you generate pipeline. Run the full review, or only the channel where you suspect the leak.

Book a discovery call →

AI GTM Advisory

Independent oversight for an AI-native GTM engine.

A second set of eyes across your whole engine: checking the work is happening, and that it's showing up in pipeline.

  • Course correction. A regular review of strategy, actions and impact, so changes get made when the plan isn't working.
  • Agency and vendor oversight. Proposals assessed before you sign. Agencies held to pipeline targets, and pushed to work the way AI now makes possible.
  • Performance, held to account. Paid spend reviewed against CPL and pipeline targets. Channels that stop earning their budget get cut.
  • Strategy. The whole go-to-market surface: who you sell to, how you're positioned, where demand comes from, what converts it, and how you measure any of it. AI does the heavy lifting on each.
  • Your team, coached. Regular sessions with the people running growth. I hold them to their commitments and build their AI fluency as we go.
  • An AI-native operation. Your team working with AI as standard: tooling decisions, workflows, and the capability to run what gets built.
  • Hands-on where it moves pipeline. Where doing the work is the fastest route to the number, I do it - often by building an automation your team keeps.

Every engagement includes:

  • Regular strategy callsProgress, decisions, and what changes next.
  • Direct access on Slack and emailQuestions answered between sessions.
  • Everything reviewed before it goes outCampaigns, pages, proposals and collateral.
  • Introductions to vetted specialistsPeople and agencies I've worked with and would use again.
  • A running feed of what's workingWhat's working elsewhere, and what just changed in AI that affects you.
  • Everything I build, you keepTemplates, playbooks, scripts, prompt libraries, agent skills.
Photo of Oren Greenberg with black shirt
oren greenberg

About Your AI Advisor

B2B companies partner with me to build AI-native marketing teams.

I'm Oren – a seasoned AI GTM Advisor with over 20 years of marketing experience and 5+ years deploying production AI systems for marketing teams.

I partner with B2B leaders to eliminate manual work, scale quality output, and build functioning marketing operations.

All your questionsanswered

What exactly does an AI GTM Advisor do? How can they help?

How do I know if my company needs an AI GTM Advisor?

What makes you different from other AI GTM Advisors?

What's the difference between Advisory and the Training Programme?

Do I need the Growth Audit first?

How do we get started working together?

What's included in a typical AI GTM Advisory engagement?

How do I know I am the right fit for your company?

How will we work together day to day?

What happens after the AI advisory engagement ends?

What's the investment range here?

The strategy.

The systems.

Your team running them.

Start with an AI gap analysis of your marketing function.

Get your company's AI gap analysis