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Software as a service (SaaS) startups, like any other small company or organization, are constantly trying to reach new perspectives, broaden their audience, and achieve a higher revenue rate by following certain trends. However, there is usually a huge gap between the business ambitions and actual functioning strategies for scaling.
Here in the article, we will share some practical recommendations regarding marketing for a SaaS startup. However, before diving into all details, you can check information about available scalable hosting solutions and review VPS pay with paypal.
Recommendations for SaaS startup scaling
Business scaling means that a company increases its market reach and revenue. The major point is in the business growth with minimal incremental expenses. Such business scalability directly impacts the level of traffic volumes on the platform, so that the choice of the right hosting solution becomes crucial.
Most startups can easily function with a VPS at first, but with the growth of traffic activity, it might be important to switch to a more reliable hosting plan and choose a dedicated server. Once you have chosen a suitable hosting plan, you can start planning other important strategies.
Test vertical markets and research
Prior to switching to the vertical markets, it is important to understand the needs of your current clients. Try to collect helpful information from the existing clients so you can get some valuable insights.
It is recommended to start considering the potential of vertical markets once you have a clear understanding of your current clients. This process requires deep market analysis so you can determine niches that are unmet and your SaaS solution can cover. For instance, in case your business offers software for project management, you can start targeting new clients based on the vertical of educational institutions, creative agencies, and other companies.
Once you collect the necessary information, you can improve your software by adding specific features for specific targeted clients.
Website as a reflection of the new potential
Once you start scaling for the new markets, you should also start reflecting this process on your website so that your potential clients will notice this.
Start with the investment in the new design. Usually, the average user spends only 55 seconds on the website, so during this short period of time, it is highly important to attract the attention of the new audience so that it is possible to increase customer conversion.
For the proper refreshing of your platform, you might follow such pieces of advice:
- Mention information about the new features and offerings for new clients.
- SEO optimization for the specific audience.
- Segmentation of the UX and navigation (so that different clients can quickly access needed services).
- Optimize the speed of the website and mobile usability.
Lead generation campaigns
To attract even more clients to your product, it is highly recommended to plan a lead generation campaign. For the enhancement of online visibility, it is recommended to use directory listings and paid search. Among the most functional practices we can specify social media initiatives, email campaigns, as well as the usage of paid ads.
Some other helpful ideas might relate to the usage of sponsorships and event hosting. Such approaches can directly impact the visibility of your company, build new relationships, and improve brand reputation.
Create proper messaging for the entire client journey
Client journey is a dynamic process that is always changing and requires various strategies and massaging. Lots of businesses try to use maximum resources the build awareness for the users, but they forget about the consideration and decision-making step.
For this process, it is important to consider the entire client journey, starting from the initial time a user notices the product till the moment when this user becomes a long-term client. That means, company should create proper messages for each stage of the funnel.
At the initial stage, try to draw the attention of the users and give some basic understanding of your product. This might be achieved with the help of posts on social media or videos. During the consideration stage, this messaging should be modified. At this step, users are usually comparing your product with the competitors, so you should explain why your solution is better. This means you will need to give access to free trials, literary compare your pluses/minuses, and share success stories of your clients. At the decision stage, it is important to share the value and explain how easy the ordering process can be.
Summing up
The dynamic market environment gives a good opportunity for startups, especially for SaaS companies with huge potential for development and growth. However, nothing can be achieved by just understanding these perspectives, businesses should properly plan and implement relevant strategies to achieve maximum possible results.